- It's universally understood at Google that everyone should experiment with an AdWords campaign. Google gives everyone $1/day to spend on advertising.
- I want people to discover my blog, and Google ads work.
As for using Nelson's name, well, I drew my inspiration from Google's own advertising campaign. We've long used ads on the names of well-known engineers, especially in information retrieval, to draw attention to our job listings. Why not use them same technique for my own purposes?
Still, the ad text I was using was a little lame, so I've just rewritten it to:
Read my blog about how we can
improve the quality of software.
While I was in there, I updated the list of people I'm using for as keyword triggers. For the record, the list is:
- Brian Kernighan
- Peter Weinberger
- Nelson Minar
- Jeremy Zawodny
- Josh Bloch
- Steve McConnell
- Joel Spolsky
- Rob Pike